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The differentiator that wins builder business.

A lender-branded analytics portal you hand to your new-home-community partners. Tour traffic, plan-by-plan demand, lender applications, and an AI sales coach for their onsite team — the conversation that opens builder doors and keeps them open.

i. Sponsor the community
ii. Hand them the analytics
iii. Win the lender of record
Step one

Co-brand the whole experience — before the first scan.

Stamp your loan officer’s face on the community’s buyer tour, design tool, and weekly updates. Your builder partner gets a premium platform paid for by you — and every buyer who walks the lot sees your name first.

  • Your LO co-branded on every QR tour, follow-up, and email
  • Builder branding owns the headline — you own the financing
  • One lender per community — exclusive partnership
  • Roll out a new community in days, not quarters
See the co-branded neighborhood tour
Sponsored community · Live
Sidbury Station · Powered by First Coastal Mortgage
KM
Kelly Marsh · Loan Officer
First Coastal Mortgage
Lender
JS
Jamie Stone · Onsite Sales
Sidbury Homes
Builder
QR
Lot 14 · The Amelia
Co-branded tour — live to buyers
Active
Community analytics · Sidbury Station
Tours / week
142 +18%
Avg time on device
3m 24s
Engaged with Pikit
31% +4pt
Lender applications
1 in 9
Plan-by-plan demand · last 30 daysBuilder loves this
The Amelia
88%
The Magnolia
71%
The Shelton
54%
Birchwood III
38%
AI Sales Coach · for the onsite team
Buyers on The Amelia are pausing 38% longer on the kitchen finishes. Lead with the matte-quartz upgrade and Kelly’s 20-year fixed quote — close rate jumps 22% when that combo lands.
Step two

The dashboard that turns you into a strategic partner.

Builders don’t get this from anyone else. Live tour traffic, plan-by-plan demand, time on device, and lender applications — plus an AI sales coach that turns buyer behavior into onsite talking points. You hand it over. They run their business better. And the conversation always comes back to financing.

  • Manager-grade view of every community you sponsor
  • Plan-by-plan demand — builders see what to build next
  • AI sales coach feeds onsite agents real-time scripts
  • Lender applications tracked back to the community that drove them
See the live analytics portal
Step three

Win the lender of record — then keep it.

Builders pick the lender who brings the most to the table. Pikit is the value-add no one else has. Plus every buyer the platform touches sees your loan officer first — from QR scan to the five-year post-close Keyring loop. Lender of record, year after year.

  • Builders renew partnerships when they see plan-level data
  • Lender applications attributed to the community that drove them
  • Keyring keeps your LO on the buyer’s phone for years post-close
  • Repeat / referral rate from sponsored communities: +27%
See the builder Keyring loop
Lender of record · YTD
Sidbury Station
62 homes · 58 funded by First Coastal
94% capture
Blake Farm
38 homes · 33 funded by First Coastal
87% capture
Coastal Reserve
21 homes · 19 funded by First Coastal
90% capture
Magnolia Pointe
New community · onboarded Apr 12
Onboarding

Win the builder. Own the loan.

One sponsored community pays for the whole platform — and stamps your name across every tour, every email, and every closing in your footprint.

Sponsor a community See the analytics portal
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