Intelligence

Kelly Marsh

Castle Hayne, NC

Live

Kelly Marsh — This week at Sidbury Station

10 tours.

+11% vs last week

Apr 17 – Apr 23, 2026

7-day tours

610

Your tours

11%

+1 vs last week

Avg. time on device

17%

3m 24s

−42s vs last week

Engaged with Pikit

22%

of 10 tourers (30%)

Lender applications

via Preferred Lender Perks

Scorecard

What's working — and what needs your touch.

The three things to lean into this week, and the three to fix. Tap "Get Pikit's pitch" on anything that needs work and the AI coach will give you specific talking points.

What's hot

🔥

Birchwood III is your hottest plan

+18%

Your highest-engagement plan — keep leading with it.

📉

Location objection is cooling off

-8%

12 buyers flagged location — trending down as the narrative improves.

⭐

5 plans ranked by buyers

3 buyers cast a rank — a ranking is the strongest "I'm interested" signal Pikit captures.

Needs your touch

💰

Price is the #1 thing buyers push back on

+22%

14 buyers flagged it this week (22% of all tourers).

🚪

Aspen Cove is losing buyers fast

-18%

Buyers exit early — try opening with the kitchen story to keep them engaged.

⏱️

Tours running shorter than last week

Average time on device is 3m 24s (−42s vs last week). Shorter tours mean less engagement.

Floorplans

Drill into each plan — see lots, elevations, interiors, and what buyers said.

The plan-level scorecard hides the "why." Open any plan to see which lots are clicking, which elevation is winning, and the top objection on this specific plan — then send it all to Pikit AI for a tactical pitch.

Your highest-engagement plan — keep leading with it.

Tap a lot to see its elevation, cabinet package, and a tactical recap.

Lots (3)

Elevations (3)

Elevation A

Strongest curb appeal — lead every tour here

Elevation B

1 1

Elevation C

Interior packages (3)

White cabinet

Bright · classic

Grey cabinet

Modern · neutral

Blue cabinet

Bold · statement

Sell the bold-statement story — pull buyers who love color, not the neutral crowd

Lot recap · Lot 18

Lot 18 · $685K 3

Elevation A · White cabinet

3 buyers loved Lot 18 — the pond view + Elevation A curb appeal is your "wow." 2 of them flagged price (premium $685K vs ~$640K pre-qual). The white cabinet kitchen got photos from all 3.

How to sell it

Open every Birchwood III tour on Lot 18's front porch — let the pond view sell itself before you walk inside. When the price flag comes up, anchor on the lender incentive + monthly payment math, not sticker. Bring the loan officer on the call before they leave the lot.

Pikit AI Sales Coach

Turn every buyer objection into a close.

Ask about any of the 4 required buyer questions — location, lot, home, price — and Pikit AI gives you specific talking points grounded in this week’s data. Type or tap the mic to keep the conversation going.

Content-blind — we count actions, never read them.

What’s Working

Capture your wins. We’ll remind you later.

When a plan, a story, or a specific buyer reaction is landing — type it here. Your notes stay private to you, and Pikit will surface them next time the same situation comes up.

0 saved

Plan that’s working

What worked?

Your saved wins

Nothing saved yet. The first time something works — a story, a buyer reaction, a close — jot it here. Future-you will thank you.

Buyer Journey

From scan to qualified lead.

Last 7 days · your tours

Scanned QR
100%
14
Started tour
4 dropped off
71%
10
Ranked a plan
5 dropped off
36%
5
Captured notes / photos
2 dropped off
21%
3
Qualified lead
2 dropped off
7%
1

Pikit Insights

What the data is telling you this week.

Buyer signal

White cabinet keeps winning hearts.

Three of your last four ranked plans were the white-cabinet package. Open every tour at a white-cabinet model — that’s the door buyers walk through to "yes."

Plan signal

The Shelton is liked, never loved.

Buyers are landing in the "like" bucket on Shelton — not love. Try leading with Lot 7 (cul-de-sac) on the next Shelton walk and see if the lot story changes the rank.

In-person

Walk every "ranked #1" buyer back to the lot.

Buyers who ranked a plan top in Pikit but haven’t physically chosen a lot are sitting on the fence. Schedule a quick "lot walk" — 15 minutes on the dirt closes more deals than another model walk.

Builders

Intelligence

Kelly Marsh

Castle Hayne, NC

Live

Kelly Marsh — This week at Sidbury Station

10 tours.

+11% vs last week

Apr 17 – Apr 23, 2026

7-day tours

610

Your tours

11%

+1 vs last week

Avg. time on device

17%

3m 24s

−42s vs last week

Engaged with Pikit

22%

of 10 tourers (30%)

Lender applications

via Preferred Lender Perks

Scorecard

What's working — and what needs your touch.

The three things to lean into this week, and the three to fix. Tap "Get Pikit's pitch" on anything that needs work and the AI coach will give you specific talking points.

What's hot

🔥

Birchwood III is your hottest plan

+18%

Your highest-engagement plan — keep leading with it.

📉

Location objection is cooling off

-8%

12 buyers flagged location — trending down as the narrative improves.

⭐

5 plans ranked by buyers

3 buyers cast a rank — a ranking is the strongest "I'm interested" signal Pikit captures.

Needs your touch

💰

Price is the #1 thing buyers push back on

+22%

14 buyers flagged it this week (22% of all tourers).

🚪

Aspen Cove is losing buyers fast

-18%

Buyers exit early — try opening with the kitchen story to keep them engaged.

⏱️

Tours running shorter than last week

Average time on device is 3m 24s (−42s vs last week). Shorter tours mean less engagement.

Floorplans

Drill into each plan — see lots, elevations, interiors, and what buyers said.

Your highest-engagement plan — keep leading with it.

Tap a lot to see its elevation, cabinet package, and a tactical recap.

Lots (3)

Elevations (3)

Elevation A

Strongest curb appeal — lead every tour here

Elevation B

1 1

Elevation C

Interior packages (3)

White cabinet

Bright · classic

Grey cabinet

Modern · neutral

Blue cabinet

Bold · statement

Sell the bold-statement story — pull buyers who love color, not the neutral crowd

Lot recap · Lot 18

Lot 18 · $685K 3

Elevation A · White cabinet

3 buyers loved Lot 18 — the pond view + Elevation A curb appeal is your "wow." 2 of them flagged price (premium $685K vs ~$640K pre-qual). The white cabinet kitchen got photos from all 3.

How to sell it

Pikit AI Sales Coach

Turn every buyer objection into a close.

Content-blind — we count actions, never read them.

What’s Working

Capture your wins. We’ll remind you later.

When a plan, a story, or a specific buyer reaction is landing — type it here. Your notes stay private to you, and Pikit will surface them next time the same situation comes up.

0 saved

Plan that’s working

What worked?

Your saved wins

Nothing saved yet. The first time something works — a story, a buyer reaction, a close — jot it here. Future-you will thank you.

Buyer Journey

From scan to qualified lead.

Last 7 days · your tours

Scanned QR
100%
14
Started tour
4 dropped off
71%
10
Ranked a plan
5 dropped off
36%
5
Captured notes / photos
2 dropped off
21%
3
Qualified lead
2 dropped off
7%
1

Pikit Insights

What the data is telling you this week.

Buyer signal

White cabinet keeps winning hearts.

Three of your last four ranked plans were the white-cabinet package. Open every tour at a white-cabinet model — that’s the door buyers walk through to "yes."

Plan signal

The Shelton is liked, never loved.

Buyers are landing in the "like" bucket on Shelton — not love. Try leading with Lot 7 (cul-de-sac) on the next Shelton walk and see if the lot story changes the rank.

In-person

Walk every "ranked #1" buyer back to the lot.

Buyers who ranked a plan top in Pikit but haven’t physically chosen a lot are sitting on the fence. Schedule a quick "lot walk" — 15 minutes on the dirt closes more deals than another model walk.